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McCarthy Mambro Bertino is launching a print and poster push to introduce British Telecom’s 212 Conferencing—a service being marketed mainly to Manhattan businesses.

Purchasers of the 212 Conferencing Card can make conference calls for bargain rates (10 cents a minute), without having to schedule a time beforehand.

MMB has devised two print ads that appear in Crane’s Business Journal and numerous posters being placed in bus shelters and other high-traffic locations around the city. The colorful ads contain lines such as, “It’s cheap.



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