Cone Wins PR for American Heart Association

BOSTON The American Heart Association has tapped Omnicom’s Cone for public relations duties.

Cone won the business following a review of undisclosed public relations firms.

The Boston-based cause marketing specialist will help to leverage the nonprofit’s position in the corporate arena and help heighten awareness of women’s heart disease risks as well as childhood obesity.

“There’s a high awareness level [of the American Heart Association],” said Jens Bang, Cone’s president and COO. “But there’s a general perception that if people eat right, that heart disease won’t be a problem, but that’s not true. There seems to be more emotion attached to AIDS and cancer.”

The agency has already begun work on a corporate partnership development program and is developing media relations strategies for the client.

“For us, this was particularly satisfying to win such a prestigious account—it allows us to continue to play at a high level,” said Bang.

The American Heart Association in Dallas focuses on reducing death and disability from cardiovascular diseases and stroke.

Cone’s client roster includes American Red Cross Blood Services, Annie’s Homegrown and Uno Restaurants. The firm is known for its work on such national cause marketing campaigns as the Avon Breast Cancer Awareness Crusade.