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NEW YORK Americans increasingly want corporations to focus their charity efforts on international causes rather than local ones, per a new consumer survey from Omnicom Group public relations shops Cone.
The poll, revealed last week, should bolster the resolve of brands mulling whether to get involved in the tsunami relief effort now underway in South Asia. The survey was taken two months prior to the Dec. 26 tidal wave that swept Indonesia, Thailand, Sri Lanka and India, killing more than 140,000.
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