NEW YORK — CondeNet, the online division of Advance Publications Inc., laid off 18, or 12%, of its 147 employees, in a cost-cutting measure as the unit shifts toward creating companion sites to CondeNast magazines.
CondeNet informed employees of the job cuts, which affect all departments except sales and marketing, Tuesday, according to a company representative.
The layoffs are intended to “streamline operations,” according to a statement from the company, and “will not have an adverse impact on CondeNet’s business.”
In recent months, CondeNet has scaled back original content offerings and increased its focus on developing companion sites for each of CondeNast’s magazines. The first of these
companion sites, NewYorker.com, launched last month.
In November, CondeNet effectively scrapped two original properties, health-and-fitness site Phys.com and relationship site Swoon.com. Swoon no longer offers any original content and only publishes horoscopes and dream analyses. Phys, which was shut down in November, will be relaunched later this year as the companion site for Self magazine, according to the company.
CondeNet still runs lifestyle sites Concierge.com, Style.com, and Epicurious.com. These sites primarily rely upon content from CondeNast titles including Gourmet, Conde Nast Traveler and Vogue.
Closely held Advance Publications doesn’t disclose revenue information, according to the company representative.
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