Concrete Changes

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Aglittering array of innovators and celebrities gathered at Saatchi & Saatchi’s New York headquarters last month, where scientists and inventors rubbed shoulders with Moby. A pair of fresh-faced college students from the U.K. who developed a use for cement that makes temporary disaster relief shelters strong enough to last 10 years stood near rock musician Lou Reed and his wife, artist Laurie Anderson.

The slightly surreal atmosphere has become standard at the reception for Saatchi’s Award for World Changing Ideas.

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