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NEW YORK Conan O’Brien will appear in an Anheuser-Busch Super Bowl commercial that uses Bud Light’s “Drinkability” theme, while Budweiser’s stalwarts, the Clydesdales, are back in a trio of ads breaking during coverage of the Feb. 1 game on NBC.
A-B’s Keith Levy, vp, marketing, and chief creative officer Bob Lachky today offered a glimpse of the mostly humorous 4-1/2 minutes of work in the company’s 21st consecutive Super Bowl appearance.
In a departure this year, the brewer also expects to use the expensive TV time to build awareness for Budweiser American Ale and/or Bud Light Lime, two highly successful launches from 2008.
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