General Electric’s corporate vp of communications, Beth Comstock, has been promoted to chief marketing officer, corporate vp of marketing, a new position. Comstock, 42, will continue to supervise integrated communications, reporting to chief executive Jeffrey Immelt. Comstock and Judy Hu, general manager of corporate advertising, worked closely with BBDO New York on the Fairfield, Conn., client’s “Imagination at work” campaign, which launched in January.
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