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E-mail has become a prevalent, necessary business tool. Perhaps too prevalent, particularly when employees are running their own ventures on company time.
Synterga addresses this issue in advertising for its Keep-Tabs.com e-mail tracking system. The campaign, from Minneapolis agency abDillion, targets senior managers concerned that e-mail is being used for more than business.
Television spots put certain e-mail abuses in a business context through the use of onscreen type. “Are you in the porno business?” reads one against a fuzzy background of what appear to be writhing figures.
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