Computer Associates Cuts to 4

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BBDO, DDB, D’Arcy, Y&R in Hunt for $100 Mil. Global Account
NEW YORK–Four New York-based global agencies have emerged as finalists in Computer Associates International’s review of its $100 million global account: BBDO, DDB Worldwide, D’Arcy Masius Benton & Bowles and Young & Rubicam, sources said.
Pitches are scheduled for next week, and a decision is expected by the end of the month, sources said. The agencies and the client declined comment.
Four other contenders–New York shops J.





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