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Ingalls, Mullen Are Believed to Be the Final Pair in Contention
By David Gianatasio and Glen Fest
BOSTON–Ingalls and Mullen are facing off for a national advertising assignment from a division of
computer retailer CompUSA.
The client is looking for a shop to support a new Web site (www.compusanet.com) that allows consumers to buy merchandise online, said sources. The winning agency will be asked to create a brand identity for the offering and a campaign to support it, said sources.
The budget for the assignment may reach $20 million, said a source.
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