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LOS ANGELES DaimlerChrysler’s marketing push for its Compass SUV leans heavily on branded entertainment and includes a January syndicated TV show that documents the Jeep vehicle’s on-the-road music program.
Event marketing includes the “Jeep Uncharted” tour featuring artists such as G-love and Special Sauce performing at planned events and doing spontaneous gigs from the Compass, using the vehicle’s lift gate speakers.
Freewheeling Films in Aspen, Colo., will document the tour for use on TV, though the show could premiere on the Web, said Jay Kuhnie, Jeep’s director of communications.
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