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Compaq Computer Corp., Houston, is set to emphasize hard data over feel-good imagery on Thursday when it kicks off a new leg of its business-focused “Inspiration Technology” campaign.
Compaq plans to break three spots from FCB, New York, during the Compaq Classic golf tournament in New Orleans. One focuses on services, another on Compaq partners like Oracle, Cisco and SAP, the third on end-to-end solutions, from iPaq handheld computers to high-end servers.
One new print execution reads, “Who helps Oracle, the best in business software, get even better? Compaq.”
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