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JWT Specialized Communications Is the Hired Hand
DALLAS–Compaq Computer Corp. has selected JWT Specialized Communications (JWTSC) in Houston to head the consolidated $5-10 million recruitment advertising efforts of the company and two of its recent acquisitions, Digital Equipment Corp. and Tandem.
JWTSC bested the Dallas office of Wellesley, Mass.-based JWG Associates and Bernard Hodes Advertising in Houston for the account, confirmed JWTSC vice president and client services director Joe Howell.
Howell declined further comment, and Compaq officials could not be reached.
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