Compaq Fills Help Wanted




JWT Specialized Communications Is the Hired Hand
DALLAS–Compaq Computer Corp. has selected JWT Specialized Communications (JWTSC) in Houston to head the consolidated $5-10 million recruitment advertising efforts of the company and two of its recent acquisitions, Digital Equipment Corp. and Tandem.
JWTSC bested the Dallas office of Wellesley, Mass.-based JWG Associates and Bernard Hodes Advertising in Houston for the account, confirmed JWTSC vice president and client services director Joe Howell.
Howell declined further comment, and Compaq officials could not be reached.
Compaq’s former recruitment advertising partner, TMP Worldwide in Santa Clara, Calif., did not pitch for the combined account, which will include duties for both newspaper and trade publication recruitment ads.
JWTSC’s win was the second Compaq coup by a Digital roster shop. DDB Needham New York parlayed its Digital work into lead status on Compaq’s $200 million global creative and media account previously at Ammirati Puris Lintas, New York, in June.
Ammirati retained direct marketing and and interactive chores, although sources said Compaq is negotiating with APL’s sister Interpublic Group agency, DraftWorldwide, Chicago, for the direct work. A DraftWorldwide official declined comment.
Compaq Computer Corp.’s quiet recruitment review began earlier this spring, before the $9.6 billion acquisition of Digital was closed. Cost efficiencies and increased reach, according to agency and industry sources, led Compaq to pool its recruitment resources together with Digital and Tandem. Compaq acquired Tandem in a $3 billion buyout in 1997.
Houston-based Compaq and its Tandem and Digital units are battling to fill available positions in the high-tech marketplace. One recruitment industry source estimated job openings outnumber qualified computer sciences graduates by nearly 3-to-1.
…..–with Scott Hume