Communidad, MPG Win VW Latin America

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ATLANTA La communidad has secured the creative portion of Volkswagen’s $3 million Latin American advertising account following a review, the client confirmed.

The agency, with offices in Miami and Buenos Aires, Argentina, prevailed over Creativeondemand in Coral Gables, Fla., and Grupono, also in Miami, for the creative assignment. Work will encompass radio, television, print, billboards and guerilla marketing.

At the same time, Havas’ MPG in Miami was tapped to handle the media portion of the account.

Jaime Paredes, advertising and promotions manager for Volkswagen’s Latin American importer, Interamericana Transport Industries, said the decision was tight.





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