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NEW YORK Commercial Alert stepped up its criticism of the pharmaceutical industry’s marketing tactics with the launch of a Web site advocating a ban on direct-to-consumer drug advertising.
The site, stopdrugads.org, features animation depicting a patient and doctor in a conversation interrupted by three drug company executives. The copy reads: “Do you want drug executives telling you you’re sick?”
Consumer Alert launched the destination to coincide with the Food and Drug Administration’s public comment period about pharmaceutical advertising.
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