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Commerce Bank hopes to make a splash in the New York market with a campaign starring actress Julia Louis-Dreyfus.
Breaking today, two TV spots from Tierney DeGregorio Advertising in Philadelphia attempt to set the Cherry Hill, N.J., client apart from megabanks such as Chase and Citibank and midsize firms like Washington Mutual. The effort focuses on Commerce’s extended hours, free checking and free coin-exchanging program.
Louis-Dreyfus “epitomizes the Commerce Bank customer—smart, urban, witty,” said Tierney art director Sig Gross.
In one ad, Louis-Dreyfus has a frustrating encounter with a teller who refuses to fix her ATM card or accept her change.
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