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D’Arcy Masius
Benton & Bowles’
new creative chief,
Robin Weeks, says he needs two or three years to freshen the shop’s product. See page 5.
Arch Review
Michigan, Boston McD’s in Play
Two pieces of regional McDonald’s co-op business now at Arnold Communications are up for grabs. Billings for the regional work total approximately $30 million. The fast-food retailer is also thought to be on the verge of unveiling a new ad theme from DDB. See page 4.
Cross inks in 6 contenders
Pen maker A.T.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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