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Spurred by the inability to attract employees to its sleepy Connecticut suburb, KGA Advertising plans to open an office in Boston.
“We were initially scared away by some consultants . . . but we’re not coming for the business,” said KGA president Ken Gronbach. “We’re coming for the people.”
The impetus for opening a Boston outpost was a talented potential hire who visited the agency in Middletown, Conn., and, according to Gronbach, said, “I can’t live here!” “We’re running into that on an ongoing basis,” Gronbach added.
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