Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Goodby, Silverstein & Partners uses humor — and veteran comedians like Jim Gaffigan, Michael Ian Black, Michael Showalter and Kevin Hart — in a multimedia campaign for online auction house eBay.
“Come to think of it, eBay,” is the tagline, intended to stress the service’s wide selection of products and low prices to both longtime users and newbies.
In TV spots, the comics share their eBay stories.
An ad called “Thought” finds Gaffigan despairing in his trademark tongue-in-cheek whiny style over homemade gifts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in