Comedy Central Launches New Web Venture

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ComedyCentral.com, the Web unit of cable network Comedy Central, is expected to launch a revamped online shopping area Wednesday. The store, called shop@comedycentral, is scheduled to open its virtual doors at 10 p.m. EST in conjunction with tonight’s season premiere of “South Park.”

According to Holly Lim, vice president, enterprises and corporate strategy, on-air promotions during tonight’s episode of “South Park” will direct viewers to the new shopping area of ComedyCentral.com. As part of the store’s grand opening, merchandise featuring a new “South Park” character, said to be named Towelie, will be available today.

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