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NEW YORK Comedy Central has created a new division dedicated to live entertainment that will provide advertisers multiple platforms to market their brands.
Comedy Central Live Entertainment aims to increase its presence in the stand-up circuit through tours and festivals. Mitch Fried, former svp, promotion marketing for Comedy Central, has been tapped to lead the new division.
For advertisers, Fried said there are many new opportunities cropping up. For example, one of its first projects is a deal with comedian Stephen Lynch that will involve an international stand-up tour, visiting cities in the U.S.,
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