Comcast Media Duties in Play

NEW YORK Comcast confirmed it has launched a review via Pile and Co. to consolidate its U.S. media business.

The assignment is currently divided among in-house resources and several agencies, including One to One Interactive and Star Group.

Comcast spent $225 million in paid media through September 2005, and $280 million last year, per Nielsen Monitor-Plus.

Omnicom Group’s Goodby, Silverstein & Partners in San Francisco was chosen as lead creative agency for Comcast cable, video and high-speed Internet products following a review that finished in April. The latest work has included 1970s game-show footage and portrays the client as “Comcastic.”

Those duties are not affected by the current media review.