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DALLAS Comcast and the Dallas Cowboys will launch a 24-hour digital channel for the National Football League team that will reach major markets of the Southwest, the cable company said.
The Dallas Cowboys Channel, to be found on Comcast’s channel 276, will debut Sept. 8 as part of the new Digital Sports Tier, the company said. Advertising for the new channel will be split between the team and Comcast, said consultant Lee H. Berke of LHB Sports, Entertainment & Media in Dallas, who worked with the Cowboys to set up the channel.
“The
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