Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Creative work on Columbia Sportswear is returning to the brand's Portland, Ore., hometown, after spending some five years further down the Pacific Coast.
The marketer has hired Portland-based North to lead creative efforts for Columbia's centerpiece Fall 2014 ad campaign, following a review.
San Francisco Bay Area-based Butler, Shine, Stern & Partners, Columbia's lead agency since 2008, will not be developing new creative work for the client, but will continue to buy media. Before BSSP, the account was handled for more than two decades by another Portland-based agency, Borders, Perrin & Norrander.
Columbia spent $8 million across media in 2012, only about $1 million of that during the first and second quarters, according to Kantar Media estimates.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in