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A regional campaign for a new PGA tournament sponsored by Wachovia beckons golf fans to “Get closer to the greens. And the blue.”
The work, created by event shop Luguire George Andrews in Charlotte, N.C., broke this month. The effort encompasses a seriesof print ads and a 30-second television commercial that promote the sale of seven-day ticket books for the tourney, set for May 5-11, 2003.
The colors green and blue refer to the Charlotte-based bank’s new corporate identity graphics, not to Carolina’s mountains and sky.
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