Colle+McVoy fuses Twitter, augmented reality

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Twitter and augmented reality are both pretty hot topics, though separate ones, in marketing these days. Now, Minneapolis agency Colle+McVoy is hoping for a little peanut-butter-and-chocolate action by combining them for Advertising Week. An ad in the Advertising Week guide directs readers to ColleMcVoy.com/big. By holding the ad up to your webcam, you can conjure two cityscapes: With the page right-side up, you see Minneapolis; turning it upside down reveals New York. In each case, you can see Tweets floating around the skyline.

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