Colle+McVoy fuses Twitter, augmented reality

Colle

Twitter and augmented reality are both pretty hot topics, though separate ones, in marketing these days. Now, Minneapolis agency Colle+McVoy is hoping for a little peanut-butter-and-chocolate action by combining them for Advertising Week. An ad in the Advertising Week guide directs readers to ColleMcVoy.com/big. By holding the ad up to your webcam, you can conjure two cityscapes: With the page right-side up, you see Minneapolis; turning it upside down reveals New York. In each case, you can see Tweets floating around the skyline. The Minneapolis page collects Tweets about Colle+McVoy itself. The NYC page gathers Tweets about Advertising Week. Like a lot of augmented-reality marketing (and Twitter marketing, for that matter), this effort doesn't bring a whole lot of value. In a way, it feels almost like a sarcastic commentary on the herd mentality in advertising. We're still waiting on that big augmented-reality campaign that steps beyond the novelty phase.

—Posted by Tim Nudd