Colleen DeCourcy is leaving TBWA after nearly three years as global chief digital officer, the Omnicom Group shop has confirmed.
DeCourcy’s future plans could not be ascertained. It’s also unclear if TBWA will fill the position.
In a statement, an agency representative said that after helping the organization “find its way into the digital future, Colleen will be expanding her professional efforts beyond TBWA. We expect that there may be other opportunities in the future where Colleen and TBWA will be able to collaborate.” The rep declined further comment.
Reached late Wednesday, DeCourcy declined to specify her future plans. She did say, however, that “right now the technology stuff is just so . . . exciting” and “I’d really like to chase that wagon a bit.”
Looking back on TBWA, she said: “It’s a tough, exacting and perfectionist environment and I’m glad that I got to learn that [by working] beside people of that caliber.”
DeCourcy joined TBWA in September 2007, after about a year at WPP Group’s JWT in New York, where she was chief experience officer.
At TBWA, DeCourcy was the shop’s first global digital chief, reporting to worldwide CEO Tom Carroll. On her watch, TBWA invested in digital talent and won some significant interactive assignments, such as chores for Adidas, which it pitched in partnership with sister shops 180 and Critical Mass. The shop also helped clients like Pepsi launch online initiatives.
Last year, DeCourcy established a global group of 10 “digital artists” to ensure that the agency’s 267 offices had the best talent and operational structures to execute digital campaigns. Those experts also tackled client briefs directly. That group, however, was disbanded earlier this year, with some talent leaving and others becoming part of the shop’s New York office.
TBWA is also in the process of folding most of digital unit Agency.com into the main agency, with the exception of San Francisco, which is expected to continue operating, albeit under a different name, according to sources.
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