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NEW YORK The real estate market is in the dumps and foreclosures are at a record high. So Coldwell Banker is introducing its founders as pitchmen in a new humorous campaign.
TV spots, via Havas’ McKinney, will use reproductions of oil portraits of Colbert Coldwell and Benjamin Banker, who co-founded the company in 1906. (Baker died in 1965, Coldwell in 1967.) The pair banter about the merits of Coldwell services. In one, Banker reminds Coldwell that he invented the “rapid response system” in which clients can be contacted within minutes of an inquiry.
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