Coldwell Banker Drops Home Prices to Lure Buyers

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Coldwell Banker Real Estate on Friday will launch a 10-day event that will reduce prices on homes for sale by up to 10% in most major U.S. markets. While home sellers have the final say on the price, Coldwell will offer a special reduced price listing on its Web site.

The sales event will be supported by a national radio campaign on several stations, including ABC and Westwood One. Coldwell will take over the homepage of HGTV.com

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