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“More good stuff!” exclaims the The Leslie Agency’s new advertising campaign, designed to introduce Mayfield ice cream to Alabama.
The television, radio and outdoor ads, produced by the Greenville, S.C.-based shop, feature a bespectacled turtle promoting (what else?) Mayfield’s Turtle Tracks flavor, “the ice cream loaded with more good stuff!”
That stuff includes pecans and caramel ribbons and turtles.
The latter confections resemble chocolate-covered ladybugs.
Since the South is the ice cream consumption capital of the country, and Athens, Tenn.-based
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