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With its new Think© division, Dentsu’s Colby & Partners has produced commercials for client Nova-Logic (breaking this week), won a competitive pitch for Bandai editorial production and added episodic first-run promo work for That 70s Show this fall—all in the last few weeks.
Colby and its new Santa Monica-based boutique, which opened its doors in March, is an example of a traditional agency seeking a new revenue stream by capitalizing on the low cost of broadcast-quality digital video, desktop graphics and editing.
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