Colby Gives Suzuki New Brand Direction

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LOS ANGELES Three television spots for American Suzuki from Dentsu’s Colby & Partners break Monday, according to the company.

One 30-second spot for the Grand Vitara SUV (“Base Jump”) shows a man in a business suit being sent off to work by his wife with a kiss at the door. He puts on a cycling helmet and matter-of-factly drops off a cliff, launches a paraglider, and lands at the door of his Vitara, parked at the base of the cliff.

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