Colby Effort Shows Sage in the Round

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LOS ANGELES Dentsu’s Colby & Partners has launched new work for Sage Software, according to Rick Colby, president and executive creative director.

The campaign, a joint effort between the shop’s New York and Santa Monica, Calif., locations, includes print and online ads featuring 360-degree views of busy office spaces where Sage software is in use. Sage, which claims 5 million customers, makes ACT!, Peachtree and SalesLogix, among other products.

Colby said the “Sage 360” campaign emphasizes support that surrounds the customer.



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