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Colby Effler & Partners today breaks its first image campaign for Los Angeles station KCOP-TV’s UPN 13 News program.
The campaign, which has launched with print and outdoor ads throughout the Los Angeles area, promotes the program by featuring local and national news figures, including President Clinton.
“We needed a campaign that could not only get UPN 13 News noticed but also change prospective viewers’ assumptions and expectations of the product,” said Joan Goldfeder, vice president/management supervisor at the Santa Monica, Calif.,
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