Colasanti Wants CL to Be Player on Bigger Stage

Continuing a management transition that has put new directors in charge of most major disciplines, Carmichael Lynch has promoted managing partner John Colasanti to president.
Colasanti takes the title from Jack Supple, who will continue as chief creative officer and chairman of the Minneapolis agency. Former chairman and founder Lee Lynch retains his title of chief executive officer and managing partner.
“He’s been catalytic in all the positive changes around here,” Supple said of Colasanti. “He has a tangible energy that will be valuable for the agency.”
Colasanti, who has been with the shop for six years, was director of account management before Roman Paluta was promoted into the position last month. His appointment to the presidency marks the end of a management revamp at CL in which new directors of the media, direct and new-business units were installed.
“The whole game plan has been to get the best department heads running our departments,” Colasanti said. “My job is to make sure they’re doing their jobs.”
As president, Colasanti said he will get the agency invited to and then close on more high-profile, blue-chip account pitches. He
pointed to the win last year of the $10-15 million Porsche account, as well as a recent appearance on the finalist list of Charles Schwab & Co.’s two mutual fund reviews, as examples of where he wants the shop to be more consistently.
The move will leave Supple more time to concentrate on the agency’s creative product, Colasanti said. Supple has taken an increased role with the creative department since Kerry Casey stepped back from his position as executive creative director last summer.
“What excites me more than anything else is that Jack can now focus on the creative product,” Colasanti said.
Colasanti joined CL in 1994 from the Chicago office of what was then Hal Riney & Partners, where he was a vice president/management supervisor working primarily on the John Deere & Co. business. K