Coke Shifts Dasani Business to Anomaly

NEW YORK Coca-Cola is moving its Dasani water brand from WPP Group’s Berlin Cameron/Red Cell to independent Anomaly, the client said.

In exchange, Berlin Cameron will have expanded duties on Coke Classic, which it has handled as lead creative agency in the U.S. since February 2003.

The company spent $155 million in U.S. media on Coke Classic in 2003 and about $20 million on Dasani that year, according to Nielsen Monitor-Plus.

From January through September of this year, it spent $145 million on Coke Classic and nearly $20 million on Dasani.

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