Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Coca-Cola has asked the Interpublic Group of Cos. to dev-elop a consistent brand message for Coke Classic across all communications platforms, which agencies must follow in every local market.
IPG’s McCann-Erickson Worldwide is on the Coke Classic roster, as is dRush, the urban-marketing subsidiary of newly acquired Deutsch. IPG shop Lowe Lintas & Partners handles duties on Coke’s Sprite brand.
In a statement released Friday after the stock markets had closed, Coke said IPG would act as “creative consultant and idea generator at the global level.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in