Coke Looks On, Off Roster for 'Iconic' Ideas

NEW YORK Agencies both on and off Coca-Cola’s roster will present ideas on how the brand can better leverage its icon status in international campaigns for the client’s flagship Coke Classic brand, sources said.

Agencies that received the “iconic brief” from Coke, according to sources, include IPG’s McCann Erickson, which handles Coke Classic in some overseas markets; Publicis Groupe’s Publicis and Bartle Bogle Hegarty (the latter is 49-percent backed by the French holding company and works on Coke brands from its Singapore office); independent Mother in London, which handles Coke Classic in the U.K.;