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NEW YORK Diet Coke with Lime hits store shelves this week with a radio, print and out-of-home launch campaign supporting the product, the company said.
The Atlanta beverage company is also sending out teams dressed in black tie to give away product samples in New York and Miami this week and in Park City, Utah, during next week’s Sundance Film Festival.
In a statement, Ed Klein, vice president of Diet Coke North America, said, “Consumer research indicated a preference for lime as the next Diet Coke flavor, as it’s a flavor combination many people already are enjoying.”
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