Coke Fights For "Life" Line

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NEW YORK — Coca-Cola and the Canadian operation of Parmalat are holding talks over which company should be allowed to use the line “Life tastes good” in its advertising.

Parmalat has been using “Life tastes good” since September 2000 in ads running in Canada for the company’s Lactantia brand butter.

Coke has been using the tagline for since April when it broke a new global advertising campaign. However, Coke ads carrying the tag did not begin appearing in Canada until three weeks ago.



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