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Stan Sthanunathan, vp of marketing strategy and insights for Coca-Cola has been named to chair the Advertising Research Foundation’s Online Research Quality Council, formed in 2007 to improve the quality of audience research conducted online. The appointment, announced Wednesday (May 27) comes as the ARF prepares to release the results of its study on the quality of online surveys.
Sthanunathan replaces Kim Dedeker, who recently left Procter & Gamble to join Kantar Americas. Dedeker will remain on the governing board.
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