Coke to Debut Dasani Essence

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Coca-Cola, which has a history of playing catch up in burgeoning beverage categories, is getting into the unsweetened, flavored water category early with the launch of Dasani Essence.

Debuting in February, Dasani Essence will have no sugar, calories or preservatives. Its three flavors — lime, strawberry kiwi and black cherry — will each carry a hint of all-natural fruit flavor.

Unsweetened flavored waters experienced 400 percent growth during the past two years, per Nielsen (for the 12 months ending in November).

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