In a presentation to Wall Street analysts, Coca-Cola worldwide CEO E. Neville Isdell said last week that Coke will increase its global marketing expenditures by $350-400 million in 2005 and successive years. Most of that will be spent outside North America in markets such as Brazil, China, India and Russia, he said. Isdell laid out a plan promising offerings like a clear point of view in Coke’s marketing. The Atlanta-based company annually spends an estimated $1 billion in global measured media.
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