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Tooth fairy stars in first national TV from TBWA\C\D
A tooth fairy struggling with a bag filled with quarters, nickels and dimes illustrates the difficulty of dealing with change in Coinstar’s first national TV advertising.
A 30-second spot breaking today from TBWA\Chiat\ Day in Playa del Rey, Calif., opens with the tooth fairy—a blond woman in a white costume and wings—taking a child’s tooth and replacing it with coins.
As she leaves the room, she hoists the bag over her shoulder and falls down the stairs, spilling $7,000 in change.
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