Cohn Godley Scores Sports Apparel

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Hub Shop to Fashion Print-Based Effort That Asks, ‘Are You a Fan?’
BOSTON–The nation’s second-largest manufacturer of sports apparel has tapped Cohn Godley Norwood here for advertising duties.
Pro Player, a subsidiary of Fruit of the Loom in Bowling Green, Ky., selected the agency after an informal review of Boston and New York shops. Billings were estimated at $3 million.
“They get it,” said Mike Martin, Pro Player’s director of retail marketing, of the Boston shop. “They had a good mixture of copywriting, strong print media and, most importantly, [a cultural connection] to sports marketing.”
The review was initiated by Martin, who joined Pro Player six months ago from Stoughton, Mass.-based






AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in