Cohn Godley Recruits 2 Area Execs: Boston Agency Adds Dec, Smith to New Senior-Level Posts

BOSTON-Cohn Godley Norwood has recently hired two executives, completing the shop’s management team.
Ken Dec, formerly of Hill, Holliday Direct in Boston, was named senior vice president of marketing services at Cohn Godley. Susan Tracey Smith, who had been at Houston Herstek Favat, also in Boston, joins the 28-person agency as senior vice president of client development.
Dec currently oversees Cohn Godley’s work for Microcom in Norwood, Mass., and was “instrumental” in snaring the agency’s newest client, a subsidiary of Eastern Enterprises, according to agency president Ben Godley.
Microcom was recently acquired by the Houston-based computer giant Compaq. Although Compaq’s agency of record is Ammirati Puris Lintas in New York, Cohn Godley will continue to create Web-based marketing and advertising initiatives for Microcom. “The brand we’re supporting is Compaq, but the product is Microcom,” Godley said.
While at Houston Herstek, Smith worked on the Fidelity Investments account, among others. At Cohn Godley, she manages the Liberty Financial and Colonial Mutual Funds accounts, Godley said.
“Both Ken and Susan bring unique skills to the table. We brought them on board to help handle the new work we’ve been getting,” he added.
In addition to Eastern Enterprises’ subsidiary, Cohn Godley has recently been awarded assignments from Reebok International and the Boston Celtics to promote season ticket sales. It was also selected to create a pro bono campaign for the Massachusetts Audubon Society.
The two newcomers join Jim Bachrach, senior vice president of client services; Mike Connell, vice president and associate creative director; and Jeff Freedman, director of media and interactive services.
Now that the shop’s management team is in place, Godley plans to focus on business development, while agency co-founders Rick Cohn and Paul Norwood oversee the creative product.
“We’re trying to stay balanced,” Godley said. “The bigger accounts are bringing us in because we’re not threatening, and we’ll work the way they want to work.”