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BOSTOn—Cognos cited the depth of Hill, Holliday, Connors, Cosmopulos’ high-tech experience and the quality of its creative in naming the Interpublic Group shop to handle its ad account.
The Boston agency will develop an image campaign, including print, interactive and collateral executions, set to launch in early spring, according to Jane Baird, vp, communications at Cognos.
The Ottawa-based applications-software provider previously handled advertising on a project basis. It focused on specific products, such as Impromptu and PowerPlay, rather than its overall image.
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