Coffee With a Kick

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With Playboy eager to photograph “The Women of Starbucks,” what is the coffee company to think? The magazine chases ambulances to put together these corporate-themed specials, as last year’s “Women of Enron” and “Women of WorldCom” issues proved. It has also used them as a weapon: When 7-Eleven stopped selling Playboy in 1986, it took Hef & Co. only a couple of months to unveil “The Women of 7-Eleven.”

But Playboy rep Theresa Hennessey says it’s different this time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in