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ATLANTA CreativeOndemanD has developed a public service announcement for the Florida Breast Cancer Coalition that encourages Hispanics to support research for a cure by buying a special license plate issued in the state, the agency said.
The ad has been distributed to English- and Spanish-language television stations throughout the state and is scheduled to begin airing this month, according to COD.
When the spot opens, the viewer sees what appears to be a close-up of a naked female breast.
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