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Coconut water Zico, under new majority ownership, is broadening its ad strategy.
The brand Monday launched its first national advertising campaign since Coca-Cola took a majority stake in the coconut water company last year (It first acquired a minority investment in 2009). The beverage conglomerate at the end of February 2013 began distributing Zico’s products nationally.
It’s also the brand’s first work from new agency Butler, Shine, Stern & Partners.
BSSP announced earlier this year it had won the Zico account.
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